UBC MEL MHLP
2023-2024
Marketing & Communications Assistant
Social media, email marketing, marketing campaigns, and web communications for master's programs.
Organization
Timeline
Industry
Specialization
Overview
UBC MEL MHLP offers master's degree programs in engineering and healthcare that focus on business leadership.
I was the Marketing and Communications Assistant for UBC MEL MHLP (Master of Engineering Leadership and Health Leadership and Policy). I primarily managed external communications (socials, email, web), but also conducted user research, data management, and updated training documentation.
Marketing Campaigns
I coordinated campaigns for student orientation and graduation.
Here are a few examples of the videos I cross-posted to @ubcmel and @ubcmhlp.
My team coordinated a marketing campaign for #WelcomeWeek in January, where incoming students participate in first-week orientation activities. Similarly, my team coordinated a marketing campaign for student graduation in May.
Aside from social media deliverables, I was also responsible for drafting a campaign plan, event photography and videography, editing short-form video content, and summarizing each event into user-facing copy.
Web (UX Writing)
I was tasked with ensuring linguistic correctness, accessible formatting, and the maintenance of a positive user experience for a series of industry articles. I used HTML/CSS to format each article with visual and written content, as well as meta descriptions and organic key terms to increase visitor traffic.
Email Newsletters
I created email newsletters to promote new articles and annual student application cycles.
I was responsible for creating email newsletters for each new WordPress article, and for monthly outreach towards prospective students that subscribed to our emails. I created these email newsletters through Mailchimp and Sendy.
Social Media
I produced visual and written content for all social media platforms.
I created, edited and posted social media content on Facebook, Instagram, and LinkedIn, 3x/week. Posts generally were brand-specific graphics accompanied by a business-forward copy, but occasionally featured short-form video content and carousels of MEL and MHLP students. Graphics were created using Illustrator, InDesign, and Canva.