Simbi Foundation
2022-2023
Communications & Marketing Coordinator
Social media, email marketing, marketing campaigns, and blogs for a non-profit organization.
Organization
Timeline
Industry
Specialization
Overview
Simbi Foundation is a non-profit organization, making education more accessible for remote and refugee communities.
I was the Marketing and Communications Coordinator at Simbi Foundation, a research-led non-profit organization working to provide quality education support to remote and refugee communities. They are most known for their innovation of the BrightBox, shipping containers that are repurposed into solar-powered digital classrooms.
Email Campaign
I helped raised $6,000+ in donations, from my marketing campaign for #GivingTuesday.
In November 2022, I organized and led a month-long fundraising campaign for #GivingTuesday. I wrote and produced short-form videos, carousel posts, blog posts, and email newsletters to promote the campaign.
In total, I accumulated over 10,000+ views and 300+ likes on our social media content, and helped raise $6,000+ in donations. The first video below was even reposted by the official #GivingTuesday Canada account.
Web Design and Blogs
Topics were chosen based on their relevancy to the organization's focus each month, copywriting was tailored to fit the organization's brand voice, and search engine optimization was used for titles and meta-descriptions. I formatted each blog by adding relevant images or videos, headings, and external links.
Email Marketing
I also designed email newsletters that highlighted organizational updates to potential donors and stakeholders.
I created monthly and quarterly email newsletters that highlighted the organization's recent accomplishments to 3,000+ recipients. I created these email newsletters and managed audience segmentation through Mailchimp.
Social Media
I was responsible for all content creation, copy, scheduling, and engagement growth on social media.
I produced visual and written content for Instagram, Facebook, and LinkedIn, minimum 3x/week. These posts ranged from single-image posts, carousel infographics, and short videos. I ensured brand alignment, linguistic correctness, and innovative creativity in each of my deliverables.